Skip to content
Foundation Projects
HomeAboutRoofersInvestorsProcessBlog
Map My Exit →
HomeAboutRoofersInvestorsProcessBlog
Map My Exit →Free 30-min call
Foundation Projects

Foundation Projects is building a roofing company that goes public — and making sure the operators who built it get to stay in the deal.

Company

  • About Us
  • Core Values
  • Investor Relations
  • Partnerships
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  • Compliance

Stay Informed

Quarterly insights on the roofing asset class.

© 2026 Foundation Projects. All rights reserved.

Built by roofers. For roofers.

We’re A Team Of Roofing Industry Professionals On A Mission To Get Owners Like You A Big Exit

We’ve spent years inside this industry. We know what your company is worth. And we built Foundation Projects because we got tired of watching good roofing owners like you get taken advantage of by brokers and private equity firms.

Map My Exit→
Scroll
Tight, low-angle view of a modern commercial building exterior at dusk — evoking the institutional weight of private-equity buyers showing up at a roofing operator’s door.
Chapter I

The Trap

Too Many Roofing Company Owners Get Taken Advantage Of When They Exit

The 3× vs 10× Flip

You’d spend 10, 15, 20 years building a roofing business with strong revenue, loyal crews, happy customers— and then a PE firm shows up and offers you 3x. Take it or leave it. Most owners take it. Then watched the buyer flip it for 10x a few years later.

That’s not a bad deal. That’s a bad system.
Chapter II

So We Built a Better One

Foundation Projects is a platform that brings the best roofing companies together and takes them public. Instead of selling to a buyer who captures all the upside, you stay in the deal — and get paid when the platform goes public at 7–10x.

Public Market Liquidity

Exit at 7–10x multiples through a public offering — not a local fire-sale price from a PE firm.

Legacy Protection

Your team stays, your name stays, your culture stays. You built it — you keep it.

Operational Excellence

We help tighten your operations and grow revenue, so your company is worth more before you ever exit.

“The goal isn’t just to sell. The goal is to be part of the most valuable roofing entity ever built.”“The goal isn’t just to sell. The goal is to be part of the most valuable roofing entity ever built.”

Our Founding Principle

Our Team

Our Team Doesn’t Get Paid Until You Do

Adam Sand
Founder & CEO

Adam Sand

Founder building a public-market future for roofing owners who deserve more than a brokered exit.

Adrian Robinson
Co-Founder, Finance & M&A

Adrian Robinson

Serial entrepreneur with public-market and M&A experience across multiple industries — building a structure that actually works for operators.

Jesse Chong
CFO

Jesse Chong

Finance lead shaping the structure, incentives, and value-creation story behind the platform.

Jose Allende
CTO

Jose Allende

CTO with multiple exits including an IBM acquisition — building the AI infrastructure that makes roofing consolidation actually work.

Connor Phelps
Co-Founder, Fundraising

Connor Phelps

Leads investor relationships and capital formation as Foundation Projects builds toward its public listing.

Chandler Halpern
Strategic Advisor

Chandler Halpern

Capital-side advisor helping guide the platform's growth strategy and investor positioning.

Person walking down a long architectural walkway toward an open horizon — visual metaphor for the after-the-exit chapter Foundation Projects partners are walking toward.

What Happens When You Join The Platform

Operators who join Foundation Projects don't just get a better exit strategy — they get a better business first. That's the design. We come in, help tighten the operations, build the systems, and deploy the AI tools that make a roofing company worth significantly more before it ever goes to market.

Three operators have already signed Letters of Intent and are working through option agreements. They didn't sign because the math looked clever on a slide deck. They signed because the model answered the question that every other offer left open: what actually happens to my company — and my stake in it — on the other side?

As one of them put it: "The vision got real when it stopped sounding like finance and started sounding like a long-term operating platform." — Roofing Company Founder, Name Redacted under NDA (LOI Signed)

What Operators Who've Done The Diligence Are Saying

Showing testimonial 1 of 3: Roofing Company Founder, Multi-location operator with co-owner buy-in · Name Redacted under NDA
“

“The appeal wasn't just the exit math. It was the idea that you don't have to lose the soul of the company to get there. That's what made this different from every other offer I'd looked at.”

RC
Roofing Company FounderMulti-location operator with co-owner buy-in · Name Redacted under NDA
LOI Signed
“

“This felt bigger than a sale process. It felt like joining something designed to actually improve the business. The vision got real when it stopped sounding like finance and started sounding like a long-term operating platform.”

RC
Roofing Company FounderMulti-state operator · reviewing option agreement · Name Redacted under NDA
LOI Signed
“

“The difference here is that it doesn't sound like a one-time buyout. It sounds like staying in the game. I'd rather bet on roofers than private equity people any day.”

RC
Roofing Company FounderFocused on ownership structure & employee participation · Name Redacted under NDA
LOI Signed
Join Us

We’re Building the Platform That Takes Roofing PublicWe’re Building the Platform That Takes Roofing Public

Foundation Projects is actively assembling a group of best-in-class roofing companies with one destination in mind. The window is open. And the owners who get in now will be the ones who look back and say they got in at the right time.

Map My Exit →